"Optical refractions and perspective jumps create a complex and visually sophisticated experience."
The new model of the top-selling Ford S-MAX may not be a Formula One car, but is an exclusive combination of premium sports styling, enhanced dynamic ability and functional excellence. Ford feels you shouldn't have to sacrifice driving pleasure for practicality.
Ogilvy Düsseldorf wanted a spot presenting the advantages of the new S-MAX in the right light so Parasol Island and Oliver Navarro Schrøder teamed up, whipped out their magic wonder and built a world full of glassy typography to reflect the cars finesse. Letters and glass surfaces act as a playground for the S-MAX. Furthermore, optical refractions and perspective jumps create a complex visual experience.
Agency: Ogilvy Brand Center Düsseldorf
Director: Oliver Navarro Schröder
Production Company: Parasol Island
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